Publishing Contests

In May 2008, a member of Book Publishers Northwest asked "Which contests make sense to enter? How much should I spend on contest entries? Are some contests more valuable than others to a publisher? Should we hold a contest?"

We sent these questions out to the PMA Affiliates group and received the following thoughtful responses. If you've had experiences good or bad with a publishing contest, let us know. E-mail your comments to bpnwnews@aol.com.

Keep Contests Worthwhile

I think that, as publishers, we may know too much about these contests, and assume that the average reader both knows about and understands the differences between them all, which I don’t think readers do. And without that knowledge, all they really see is a sticker on a book cover. All other things being equal, that could be the deciding factor on a purchase.

I’m all for regional contests such as our affiliates put together, and am looking forward to the day when MBPA can host our own. I think there’s room for more such contests, as long as they’re substantial and worthwhile.

Mary Shafer
Word Forge Books
Bucks County, PA

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