We've received a Teachers Choice Award, which was perfect for us because we sell to teachers. I loved having the book and award information appear in Learning magazine, just where we want to be! Even when one of my books was only a finalist for a Teachers Choice Award, I put the information on the back cover.
I usually budget a modest $600. for submitting a new book for awards and I choose award programs that clearly target our niche market.
There are many ways to leverage an award once you've received it. Call the author an "award-winning author" on every piece of promotion that refers to the author (news releases, book flyers, book jacket, etc.). Call the book an "award-winning title" when you refer to it. Buy and use award stickers on the book.
Isn't it exciting that even small independent publishers and self-publishers can make books excellent enough to compete with the big guys?
Toni Albert
Trickle Creek Books, "Teaching Kids to Care for the Earth"
www.TrickleCreekBooks.com
No comments:
Post a Comment